As Clare and I have said many times before “everything happens for a reason,” and “everything happens when it’s supposed to.” This week’s blog is evidence of this. My dearest friend Eric and also now one of my best friends is a killer Jewelry designer. His line is Hespera. A stunning jewelry line that he created himself. He started it out of his condo and now it’s in stores across the country.
If you are sitting at home working on your own thing: this is a must read. If you are sitting their thinking about what you wish you were doing instead of what you are: this is a must read. Here’s a little background.
Eric and I met through Raine my running buddy who was moving to Germany. She met an incredible man (now her husband) at the starting line of the LA marathon (proof you can meet anyone, anywhere, marathon or Grocery Store if you start talking). I was just called by Los Angeles magazine. I was awarded “Best Pilates” in Los Angeles for their “Best of the Best” issue. Eric’s Jewelry would be the perfect statement piece.
Upon meeting we of course hit it off right away, but we also found out I signed a lease just a few buildings from his place. In LA this is huge! As it is hard to stay friends let along grow a friendship and live even a mile away.
After the fantastic party with LA magazine wearing the incredible Anacapri Eric and I started spending more time together. I had many years experience in sales, retail and specifically jewelry. He had a phenomenal line and I knew it was going to be something huge one day.
That’s why we are here. It is hard to know when that “one day” finally arrives. It is hard to know when you are the one in the thick of it, how far you have come.
The other day I was reminded by Facebook about a picture I posted two years ago. Hespera was at an art walk (his jewelry really is wearable art). It was the one bad weather day LA had that year. Wet and cold. It was outdoors so you can imagine. It would have been easy to get bummed out about the day. The lack of success. Instead, he took advantage of the beautiful display. Lots of pics posted. I posted mine. What do you know! Phone sales!
After that show there were others. Success can have several different meanings. If you are focused on making money you are in the wrong business. Or at least in the business for the wrong reasons.
Eric understood that everything is a learning experience. He could see the benefit to all the decisions he was making. Remember when you are new you just need to get out there. Eric never stopped thinking of new ways to promote his wearable art.
Its hard to know when you’re in the thick of it, how far you have come.
When you are doing your own thing you have to think out of the box and you have to be a little bit ballsy. He knew if people saw his work they would buy it, wear it and share it. He was able to get his pieces to people hoping they could get it to people. Trusting that his work would speak for itself once it was in the right hands. Trusting others hands to get it to the right hands.
Less than a year after the cold, wet show in LA Hespera made it to People Magazine cover with Elin Nordgren. YEP! Her first interview and right there, smack in the middle of Elin was the incredible work of Eric and Hespera.
About a year after that Hespera has been growing. Steadily. The line has evolved because thats what you have to do. There is no growth with out change. Today Hespera’s shows go across the country. In two years Hespera is rocking. Does Eric have bigger goals for it? Of course! But, you have to remember my doers of dreams. Rome was not built in a day.
Each day, week and month you have to work on your thing. Talk about it! Shout it from the roof tops. Do not keep it a secret. You may be in need of a social media expert. Tell a friend or stranger. They may know someone who knows someone. You do not have to do it all by yourself. You just have to do it!
Dream big! Then break your dream into sizable chunks. Then create a to do list. Do it now, do it now, do it now! Trust me, it won’t stop calling at you. Once you finally do it you’ll be wondering why you waited so long.
Lastly, some words of wisdom from the creator himself “style is all about wearing what you love and being confident.” I believe this is true for all entrepreneurs. Do what you love and be confident in what you are doing.
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